MC4U MEDICAL CLEAN FOR YOU
Is there a market for customised cleaning products targeted at people with medical skin conditions like eczema or pet allergies? If so, how would a cleaning product range for this target audience look like?
Exploring markets and validating ideas
Customised medical cleaning product
Creating brand, product and marketing MVPs to test the market readiness, product potential and brand profile of MC4U by Henkel. Awareness and traffic was raised through a social media campaign offering users to individually design the formula of cleaning products for their personal medical conditions.
LOGO AND PACKAGING
Burst logo, typography, key visuals and packaging mockups were created in a compact and effective branding sprint framework. MC4U was introduced to audiences in DACH via storytelling campaigns on social media.
Methods and Services
Market readiness MVP
Gathered valuable market insights for new product strategy and development. Established market viability for new product categories which fed into company strategic direction.