AVE + EDAM

How can you level up a brand to a lifestyle brand that offers personalized skincare in a way that increases the conversion rate?

A NEW WAY OF TREATING YOURSELF

Skincare products for every skin type

By analysing the existing website and user needs, the conversion pipeline was optimised. Decluttered with strong images, clear call to actions und good UX revealing the journey.

BRAND

Methods and Services

Experience
Identity
WEBSITE
laptop frame
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Design moonshot for website and shop

A new visual language was created to guide customers towards purchasing the product.

Cross device responsive design

The new website and shop design dynamically adapts to all screen sizes and device types.

SKINTEST

Personalised questionnaire

A service was created to analyse customers’ skin types, enabling Ave + Edam to create a personalised creme for individual needs.

Results

Unifying vision for the website and shop, optimised the user experience and conversion rate.

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