MC4U MEDICAL CLEAN FOR YOU

Is there a market for customised cleaning products targeted at people with medical skin conditions like eczema or pet allergies?
If so, how would a cleaning product range for this target audience look like?

Exploring markets and validating ideas

Customised medical cleaning product

Creating brand, product and marketing MVPs to test the market readiness, product potential and brand profile of MC4U by Henkel. Awareness and traffic was raised through a social media campaign offering users to individually design the formula of cleaning products for their personal medical conditions.

LOGO AND PACKAGING

Burst logo, typography, key visuals and packaging mockups were created in a compact and effective branding sprint framework. MC4U was introduced to audiences in DACH via storytelling campaigns on social media.

Methods and Services

Experience
Identity

COLOUR WORLD

The fresh and modern colour scheme with gentle pastel tones communicates the personal and sensitive nature of the products.
WEBSITE
laptop frame
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Market readiness MVP

The newly created MVP website was advertised on social media. On the site, potential customers answered a survey outlining their needs and frustrations of their skin condition. These insights were used in the next stages of the product development.

SOCIAL MEDIA

Look and feel teaser and mockups for online surveys.

RESULTS

Gathered valuable market insights for new product strategy and development. Established market viability for new product categories which fed into company strategic direction.

 

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